|Patsy and Eddie living it large The Telegraph|
But the Christmas 2014 Victoria's Secret PR campaign has proved that even twenty years after Edina and Patsy ridiculed sexist publicity stunt PR, it's still possible to get media coverage for a brand which makes Hooters look feminist.
|Sheeran can't decide whether he's thrilled or terrified breakingnews. ie|
For any readers unfamiliar with how the PR machine works...you know that feeling when something or someone you have previously only been vaguely aware of suddenly seems to be everywhere? You think maybe it's you? You just started thinking about it and suddenly you're more aware of it? Nope. It's PR. And so it was for me with Victoria's Secret. If I gave the brand any thought in the microscopic part of my brain dealing with possible future underwear purchases, it would have been that it's another underwear brand - somewhere in the mix with Elle Macpherson Intimates and Agent Provocateur. What you buy yourself when you just can't convince yourself M&S cuts it. That's it. And then you read one of these articles and you think " If the Times/FT/Telegraph think it's worth dedicating pages to this and sending one of their reporters to cover it, it must be important. Perhaps I should review my thinking and take this brand seriously?".
Normally I'd congratulate any brand who is clearly so good at their PR. Perhaps they employ the best story pitcher in the business. Or the lure of putting on those wings is just too much for these editors to resist. Maybe it's just one of those inexplicable things in the world. Like why Angus Steakhouses stay in business. Or how you grow seedless grapes
|Robert Crampton and an Angel. Times/Getty.|
|The original Angels|